Since we’ve returned for the 2014-2015 school year, we’ve jumped right into our new projects!
This year, Major 3 is teaming up with New England Mobile Book Fair to rebrand their company.
Major 2 is rebranding the Design and Visual Communications program. With the recommendations from the Design and Visual Communications Advisory Committee, the program is ready for a little revamping! We want to change the way that outsiders view the program. With rebranding, we hope to welcome a larger group of new students into the Design and Visual Communication Lab.
Back in October, our Major 3 and Major 2 classes took a field trip to New England Mobile Book Fair to meet with the owner. We learned about recent improvements, the company values, and the branding on which we will work. We took a tour of the warehouse to see the setup and Major 3 started brainstorming ideas for their rebranding.
Following our visit to New England Mobile Book Fair, we went to Newbury Street.
We had each picked a company located on Newbury Street and researched their branding and logos. We took plenty of photos and got ideas about what makes good branding.
Major 3 and Major 2 can’t wait to start bringing their ideas to life!